SWISS STREAMING PLATFORM
2020 / 2025 - SRG SSR - Branding - Art direction - Marketing
TEAM WORKING @SRGSSR
SRG SSR is launching the first 100% Swiss streaming platform (TV, mobile, desktop).This project, led by a small « start-up style » team, involves designing the entire ecosystem from scratch: technical infrastructure, content strategy, user experience, and brand identity.
BRAND STRATEGY, ART DIRECTION & IDENTITY
Brand guardianship: ensured global visual consistency and design integrity across all project touchpoints.
Visual system: developed an evolving brand identity (managed via Notion), defined core brand values, and created a custom illustration library.
Merger direction: conducted brand audits and led the strategy to unify regional and national platforms.
MARKETING & ACTIVATION
Modular design: created scalable landing pages and a newsletter design system integrated with CRM strategy for content promotion.
High-impact campaigns: led creative execution for key milestones (1 Million Users, MJF, 1st Anniversary) and managed external communication assets.
