WEBSITE TO PRESENT THE NEW FALL-WINTER TEXTILE COLLECTION 2015

October 2015 - Quechua - UX & UI design

 TEAM WORKING WITH JULIE BLANCHI, LAURA BRACONNIER AND THE AGENCY “MNSTR”
A fun interactive experience to show the products diversity to get the customer to buy a all set.

CHALLENGE 
- Adding value to the new season collection.
- Experiencing a more participative way than the catalogue.
- Helping the customer in his choice by informing him on the different ranges.
- Increasing traffic website, sales and average basket.

user experience plan 1
user experience plan 2

 

TO START THE INTERACTION, WE CAN CHOOSE FORCLAZ OU ARPENAZ, THE HIKING LEVEL.

Creating our own panoply or being inspired by differents looks.

- We can create an outfit by ourselves. For each layer, we choose a product and its colors.
- We clic on a panoply to see the products in details. We can change each products and its colors.

wireframe 1
wireframe 2
wireframe 3
wireframe 4
hikes choice homepage mockup
look mockup
clothing joining mockup
mockup first layer