WEBSITE TO PRESENT THE NEW FALL-WINTER TEXTILE COLLECTION 2015
October 2015 - Quechua - Art direction - UX & UI design
TEAM WORKING WITH JULIE BLANCHI, ESTELLE GIORDANI, LAURA BRACONNIER AND THE AGENCY “MNSTR”
A fun interactive experience to show the products diversity to get the customer to buy a all set.
CHALLENGE
- Adding value to the new season collection.
- Experiencing a more participative way than the catalogue.
- Helping the customer in his choice by informing him on the different ranges.
- Increasing traffic website, sales and average basket.
![user experience plan 1](http://www.lydie-perret.fr/wordpress/wp-content/uploads/2016/02/schema11.png)
![user experience plan 2](http://www.lydie-perret.fr/wordpress/wp-content/uploads/2016/02/schema21.png)
TO START THE INTERACTION, WE CAN CHOOSE FORCLAZ OU ARPENAZ, THE HIKING LEVEL.
Creating our own panoply or being inspired by differents looks.
- We can create an outfit by ourselves. For each layer, we choose a product and its colors.
- We clic on a panoply to see the products in details. We can change each products and its colors.
![wireframe 1](http://www.lydie-perret.fr/wordpress/wp-content/uploads/2016/02/wireframe13.png)
![wireframe 2](http://www.lydie-perret.fr/wordpress/wp-content/uploads/2016/02/wireframe23.png)
![wireframe 3](http://www.lydie-perret.fr/wordpress/wp-content/uploads/2016/02/wireframe31.png)
![wireframe 4](http://www.lydie-perret.fr/wordpress/wp-content/uploads/2016/02/wireframe41.png)
![hikes choice homepage mockup](http://www.lydie-perret.fr/wordpress/wp-content/uploads/2015/10/normal-folio-page.png)
![look mockup](http://www.lydie-perret.fr/wordpress/wp-content/uploads/2015/10/normal-folio-page2.png)
![clothing joining mockup](http://www.lydie-perret.fr/wordpress/wp-content/uploads/2015/10/small-folio-page.png)
![mockup first layer](http://www.lydie-perret.fr/wordpress/wp-content/uploads/2015/10/small-folio-page2.png)
![](https://www.lydie-perret.fr/wordpress/wp-content/uploads/2015/10/normal-folio-page3.png)