PROMOTE A HIKING TECHNICAL PRODUCT
March 2015 - Quechua - UX & UI design
TEAM WORKING WITH CHARLINE COLAUTTI AND THE AGENCY “MNSTR”
CHALLENGE
Customers often don’t differentiate the Forclaz backpack between others. They don’t understand the price difference for the same volume.
Focusing the presentation of the product on its technicals specifications.
Showing to the customer the added value of this hiking specific backpack.
Informative, technical, descriptive, mountain universe.
