PROMOTIONAL CAMPAIGN TO CELEBRATE QUECHUA’S 2 SECONDS BIRTHDAY

Summer 2015 - Quechua - UX & UI design - Project management

TEAM WORKING WITH NICOLAS MIGNOT AND THE AGENCY “ORES”

Promotional campaign to celebrate the 10th anniversary of Quechua’s 2 Seconds tent by coming unrolling the history of this legend.
Launch of an ephemeral social network based on 2 seconds of emotion : joy, love, laugh…

CHALLENGE
Give an emotional aspect to this celebration by focusing on the human and sharing moments.

pub drawing
timeline drawing
application drawing

360° CAMPAIGN

A TV ADVERT, A WEBSITE AND AN APP.

AN ADVERT

Remembering the different emotions and add visibility to the campaign.
pub screenshot

A WEBSITE

FIRST, THE MINISITE HIGHLIGHT SOME OF THE EMOTIONS OF THE PUB AND REMIND THE CONCEPT OF THE CAMPAIGN.

It will also give possibility to download the app.
Secondly, it will be able to come back in time through a timeline with historical key dates with informations about this innovation.

timeline homepage 2004
timeline 2011
timeline 20012

A MOBILE APP

THE CONCEPT IS BASED ON THESE 2 SECONDS OF EMOTION.
screens application
film drawing
love drawing
share drawing
screen reccording application
OPENING THE APP ALLOWS THE USER TO ACCESS A TIMELINE WITH VIDEOS OF PEOPLE FROM ALL OVER THE WORLD.

The user can watch any video he wants and sort them by using the filters (emotions, country, popularity, pseudo/name).
SOCIAL INTERACTIONS : the user can « like » and share on other social networks.
RELANCE : newletters and notifications will be send as kind reminders all along the campaign.

screens application
landscape drawing
tenderness drawing
night drawing
app iOS icon